At Coast FM, our job is to connect our advertisers with our listeners in the most powerful and cost-effective way. To help achieve that, we offer you a number of components to create a unique marketing solution for your business.


We are proud to serve the Manistee, Benzie, Frankfort, Ludington, Wellston, Kaleva, and Irons markets, among others, with coverage over Manistee, Mason, Benzie, and Lake Counties.   CoastFM 101.5 is the only area soft adult contemporary radio station that plays refreshing and relaxing music 24-7, with local news weather, and area events.


Some of the core artists you'll hear are Elton John, Billy Joel, Lionel Richie, Phil Collins, Gloria Estefan, Celine Dion, Hall & Oates, Fleetwood Mac, the Eagles, The Beatles, Rod Stewart and James Taylor, to name just a few.


Our format targets adult listeners age 35+ (upscale baby boomers).  This audience is the biggest, most-affluent consumer group in history.  Baby Boomers are important, not just because they are a large segment of the population, but also because they have the highest amount of disposable income.


Our on-air environment for advertisers is an uncluttered presentation with limited breaks per hour, thus keeping the audience tuned-in to hear our advertisers' messages.


Our Account Managers work diligently to customize advertising campaigns based on our clients' specific marketing objectives.  Radio is a powerful tool that reaches a large captive audience every day of the week.  Thousands of your potential customers are listening to the radio on their way to, from and at work.


How do you advertise with Coast FM 101.5?

Give us a call at 231-723-9906.   Tell us about your business and let us

work to help you grow it!


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